Clean label resonates with testers
Oatly holds itself out as the next evolution of plant-based milk in part because it doesn’t contain starches, gums, artificial sweeteners and preservative – a message that resonate with several taste testers. Andrea Barbery, who leans vegetarian, noted that she liked that the milk didn’t “contain anything offensive. Even though I’ve gotten used to carrageenan (and it doesn’t make me sick anymore), I still appreciated that this product didn’t contain any.”