Quest Nutrition invites die-hard fans to invent the future at Quest Labs

Quest Nutrition invites fans to invent the future at Quest Labs

When Nick Robinson joined Quest Nutrition in January 2011, it had just sold its first protein bar. “The world didn't know who we were,” he says. “But they were about to.” Five years later, Quest is valued at more than a billion dollars, and Robinson is spearheading a new initiative inviting its biggest fans to help shape the company’s new product development strategy.

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