CLEAN LABEL 2.0: Natural flavors and preservatives, pesticide residues, and Non-GMO in the spotlight

How far down the supply chain do consumers - and plaintiff's attorneys - expect you to look to prove your 'clean label' credentials?

Think 'clean label' just means ditching ‘artificial’ ingredients and avoiding anything attracting negative press (warranted or otherwise)? Think again. Today, brands are also questioning whether ‘natural’ flavors, preservatives and sweeteners are really ‘clean,’ whether Non-GMO claims should only apply to what's in the final product, and whether pesticide residues – even at trace levels – belong in ‘natural’ or ‘clean label’ foods. So where will this all lead?

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