New kid on the block: Oatly launches in the US
Oatly has a long track record of success in Sweden, but is just now launching in the US with a strategy that focuses first on cafes to allow consumers to try before they buy. The company also sells it regular (equivalent to about 2% dairy milk), chocolate and barista varieties online in six-packs for home delivery with an option to auto-reship with a discount. It also offers its low-fat, regular and chocolate varieties in select stores.