Mamma Chia bets on ‘cleaner energy’
Organic chia seed beverage maker Mamma Chia has rolled out an extension of its popular Vitality line, Mamma Chia Vitality + Energy. Like the original Vitality line, the organic beverages are made with hydrated chia seeds and fruit juice, with the new energy products delivering 90 mg of caffeine sourced from guayusa. Instead of agave nectar, which the company uses in its flagship line, Vitality + Energy drinks are sweetened with cane sugar. Packaged in 10 oz. glass bottles, the new line will launch in September at select Target and Whole Foods Markets stores.
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