What do you get when you cross a tortilla chip with a potato chip?
Tortatos, the latest innovation from tortilla chip maker RW Garcia, contain white corn and red potatoes, and have 25% less fat than a potato chip.
Baked and then flash fried, the chips - launched at Expo East last year - are now available in Target, Wegmans, Whole Foods, Central Markets and other stores, says director of marketing Genelle Chetcuti.
"Frito Lay is the big gorilla in the snacks aisle, but retailers are making more room for innovative new specialty brands and products."