Heading in the right direction By Elaine Watson 01-Nov-2016 - Last updated on 31-Oct-2016 at 23:21 GMT Facebook Twitter Linkedin Email to a friend In Nestlé’s midyear reporting, the CFO noted that the Lean Cuisine Marketplace line grew by 19% in the firs six months of 2016, adds Nick Fereday at Rabobank. "Although a work in progress, the strategy is clearly showing results."Picture: Rabobank International The big guns fight back: Five legacy brands that have turned things around Struggling for growth It's not just about trade promotions and distribution plays 1 - LEAN CUISINE: Embracing a new definition of health and wellness Ditching the diet, embracing health & wellness Heading in the right direction 2 - LIPTON PURE LEAF: Premiumization play Quality, environmental responsibility, culinary trends Line extensions vs big ideas 3 - VELVEETA: Iconic brand reawakening A large, contemporary ad campaign 4 - NUTTER BUTTER: Foodservice marketing push Leverage foodservice tie-ins to re-awaken interest 5 - PACE: Traditional flavor update It reached into the mass market restaurant menu universe Prev 1 … 4 5 6 7 8 … 15 Next