4 - NUTTER BUTTER: Foodservice marketing push
Nutter Butter grew sales by $25m in a few years simply by combining a series of chain restaurant menu tie-ins with the launch of its ‘Bites’ format in 2011, says Hartman. “From 2011 to 2015, Nutter Butter was featured in seasonal or limited time milk shakes at a series of iconic, highly indulgence-oriented chain restaurants.