Which categories in natural are driving growth?
According to SPINS data shared by Whipstitch Capital for the 52 weeks to August 7, 2016, key areas of growth in the natural category include packaged fresh produce (+8.7%), energy bars & gels (+12.2%), refrigerated non-dairy beverages (+6.6%), refrigerated juices & functional beverages (+11.8%), eggs (+18.4%), chips, pretzels & snacks (+8.4%); and yogurt & kefir (+14.6%).