CEO: Clean Energy on Demand
Coconut water also featured in several products at BevNET Live, including 'clean energy' brand CEO (Clean Energy on Demand), which combines coconut water and fruit juice with 70mg caffeine from organic green coffee beans. It has no added sugar, artificial flavors or preservatives.
The first SKU (pictured above) features watermelon juice, but several other coconut water/juice combinations are in the pipeline, said founder Jason Petrou, who has worked with New Jersey based 'one-stop-shop' brand consultancy and beverage expert MetaBrand to take his concept to market and is initially targeting gyms and health clubs.