MARCIA BATESON, founder, Ruby’s Naturals: We're selling delicious food that is truly good for you
Sales of Ruby Rocket’s - low-sugar fruit and veggie pops packed with vitamins, nutrients and fiber – are taking off like a rocket ship.
And the reason, says CEO Marcia Bateson (who launched her products in 2013 and has just raised $1.9 million on CircleUp), is very simple: “All our snacks give Americans something they want but can’t find, and that is delicious food that is truly good for us … and which is affordable and accessible to all income and social brackets.”
Bateson, meanwhile, is “disappointed, if not angry, with big food and big supply chains for feeding families in our nation and me basically crap that is convenient for them, easy to grow and has a long shelf life … but isn’t truly good for us.”
The CircleUp cash will help the firm introduce 25 products by the end of next year, including a new shelf-stable, and portable, dairy-free coconut-cream-based snack in a tube… so watch this space.
Click HERE to read more about Ruby’s Naturals.