AIHUI ONG, founder, Love With Food: We’re bring consumers great-tasting, junk-free snacks tailored to different dietary needs
The online food/snack box subscription market is consolidating as competitors vie for share in a fragmented market, and Love With Food is on a mission to make sure it is one of the players left standing as the inevitable shakeout begins, says founder Aihui Ong.
Ong, who has just struck deals to buy Taste Guru and G-Free Foodie, adds: “We're one step closer to achieving our goal of being the largest snack subscription service that helps consumers find great-tasting, junk-free snacks tailored to different dietary needs.”
Next year, she plans to expand into another dietary preference, such as nut- or soy-free, and is also expanding into other product categories (her boxes recently included coupons for free products from frozen food company Artisan Bistro and frozen veggie and fruit pop company Ruby Rocket’s).
“We are always looking for healthier alternatives for our customers and by adding coupons for non-shelf stable products, it helps brands reach a very targeted audience in their home and at the same time helps our customers live a healthier lifestyle. It’s a win-win.”
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