Campbell’s continues to clean up its portfolio with Well Yes soup
Set to launch in January, iconic manufacturer Campbell Soup Company’s new ready-to-serve soup line, Well Yes, sets itself apart from other canned soups by featuring cleaner, trendy ingredients, including kale, quinoa and lean protein. The launch comes at a time when many consumers are leaving the canned soup aisle in the center of the store for ready-to-eat options sold around the perimeter. However, the company likely hopes the better-for-you ingredients as well as the convenience of shelf stability will be a winning combination.