TAMING DRAGONS IN THE AGE OF PSEUDOSCIENCE
One must-attend session (Monday July 18, S100, 4.00– 4.45pm), features Bev Postma, who reckons we’re “beginning to see the green shoots of revolution as scientists learn how to tame their social media dragons and ride them into the heart of public debate… Instead of waging a silent war of righteous ‘witch-burning’ against the imposters, food scientists are engaging more confidently online and presenting compelling social narratives.”