Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
Spindrift, a sparkling water brand flavored with fruit juice, has achieved some significant milestones including multiple rounds of equity funding ($10m and $20) led by VMG Partners, triple digit sales, and national distribution. But according to the...