Health and nutritional ingredients

Exploring how consumers define ‘healthy’ through dietary patterns

Futureproofing the Food System

Exploring how consumers define ‘healthy’ through dietary patterns

By Deniz Ataman

Consumers’ relationship with food continues to evolve through diets that target more specific needs while simultaneously shifting how they define healthy, according to results from the International Food Information Council (IFIC) Food and Health survey.

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

Getty Images / Gocman

Olipop gets prebiotic verified via NutraStrong certification

By Claudia Adrien

Olipop is the first beverage to join the NutraStrong prebiotic verified product certification, which is administered by SGS Nutrasource Pharmaceutical and Nutraceutical Services. The new program was developed in collaboration between the Global Prebiotics...

C-store consumer habits: balancing impulse purchases with nuanced usage occasions

National Association for Convenience Stores

C-store consumer habits: balancing impulse purchases with nuanced usage occasions

By Deniz Ataman

C-stores can attract and retain customers who are looking for a quick and easy meal or snack by offering a variety of fresh and convenient food options, as well as bundling deals that offer discounts on popular products, Kathy Risch SVP, shopper insights...

Do consumers have a stomach for food tech?

Do consumers have a stomach for food tech?

By Ryan Daily

Food-tech is a sought-after solution to address systemic challenges facing the industry, including feeding a growing global populace, but many consumers are not convinced of its importance or worse — they want nothing to do with it.

Spindrift grows with new flavors, usage occasions

Spindrift grows with new flavors, usage occasions

By Ryan Daily

Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.