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Sprouted seeds! The meteoric rise of Way Better Snacks

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

By Elaine Watson

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have...

PepsiCo’s Indra Nooyi slams ‘discriminatory’ soda tax proposals

GOLDEN STATE ROW ESCALATES AS NOVEMBER 4 BALLOTS APPROACH

PepsiCo’s Indra Nooyi slams ‘discriminatory’ soda tax proposals

By Ben BOUCKLEY

PepsiCo CEO Indra Nooyi has attacked November ballots in San Francisco and Berkeley that will ask city residents to approve increased taxes on sugar-sweetened beverages and sweeteners used to sweeten such drinks.

What do you do? Gert Van Manen, president of iTi Tropicals

60-second interview: the day job

What do you do? Gert Van Manen, president of iTi Tropicals

By Maggie Hennessy

In the latest edition of FoodNavigator-USA’s ongoing What do you do? series, we talked with Gert Van Manen, founder of bulk coconut importer iTi Tropicals on pioneering the tropicals market in the US and the yet-untapped potential of coconut water concentrate,...

FoodNavigator-USA is hiring!

FoodNavigator-USA is hiring!

Do you understand the implications of POM vs Coke? Are you excited by innovation and entrepreneurs? And could you produce articles to match our award-winning content? If yes, we want to hear from you!

Suavva taps ‘unexploited’ part of the cacao fruit: the pulp

Big interview: Joseph Montgomery III, CEO of Agro Innova

Suavva taps ‘unexploited’ part of the cacao fruit: the pulp

By Maggie Hennessy

A long beloved refreshment for cacao plantation workers—albeit previously underused part of the cacao fruit—the nutritional powerhouse cacao pulp is making its way to US supermarket shelves in smoothie form.

 BevNET Food & Beverage University heads to LA on Sept 11

The BevNET Food & Beverage University heads to LA on Sept 11

Calling all food & beverage entrepreneurs!

By Elaine Watson

Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

Pinnacle Foods addresses trade spending dilemma

Analyst: Top CPG firms not delivering on innovation, falling back into promotional trap

Pinnacle Foods boss: ‘We’re looking at this industry right now as very much a zero sum game. We're not seeing growth in total’

By Elaine Watson

As several CEOs have recently observed, big brands are not getting so much bang for their promotional buck these days. But in the current climate, targeted trade spending is a must to retain market share, although other strategies must be pursued in the...

Hampton Creek plant-based mayo secures Walmart distribution

Five questions for Hampton Creek CEO Josh Tetrick

Just Mayo Walmart deal just another step in 'making food better': Hampton Creek CEO

By Maggie Hennessy

It’s been a busy summer for Hampton Creek. After just six months on the market and $30mn raised in funding from the likes of Bill Gates and Yahoo cofounder Jerry Yang, its plant-based mayonnaise brand Just Mayo is the No. 1 selling mayo at Whole Foods...

Boulder Brands on GMOs, gluten-free & the rise of EVOL

Retailers are going to reduce the space given to legacy brands

Boulder Brands: Large-cap 'legacy' food & beverage brands face 'Armageddon'

By Elaine Watson

Leading CPG companies are like huge ships that cannot change course quickly enough to address evolving consumer trends, claims the boss of Boulder Brands (which owns the Udi’s Gluten-Free, Earth Balance and EVOL brands). But unless they make some bold...

Clemmy's CEO: 'Pay to play' slotting deals penalize small players

Ice cream co engaged in ‘David & Goliath’ lawsuit vs Nestlé alleging unfair competition

Ice cream co in ‘David & Goliath’ lawsuit v Nestlé: Is it time for a rethink about the way shelf-space is allocated in US supermarkets?

By Elaine Watson

As Kraft’s CEO recently observed, smaller, more agile players seem to be better at coming up with exciting new products than many CPG giants, for whom innovation is often more about trade management than addressing genuine consumer needs. But if this...

Does vitamin D belong on the Nutrition Facts panel?

NYU professor questions supplements; vitamin D expert supports efficacy of oral forms

Does vitamin D belong on the Nutrition Facts panel?

By Maggie Hennessy

FDA proposals to list "added sugars" on the Nutrition Facts panel have already generated heated debate, so it's unsurprising that its plan to include vitamin D is proving equally controversial, with critics claiming it could encourage over-consumption...

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