Manufacturers

Source: E. Crawford

Winter Fancy Food Show

Whoa Dough takes to the skies & schools to drive trial, boost retail velocities

By Elizabeth Crawford

While many entrepreneurs adopt a “sky’s the limit” mentality, few literally reach it the way that Whoa Dough did when American Airlines began offering its first class passengers the company’s better-for-you, plant-based and protein-packed cookie dough...

Image source: Kellanova

Kellanova expands core brands for c-store channels in time for summer

By Deniz Ataman

Kellanova Away From Home’s latest snack launches seek to standout in the fast-paced c-store shopping experience with new flavors and formats that offer nostalgia, convenience, better-for-you choices and snacks as meals, Dan DeMeyer, senior director, commercial...

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

Source: Nature's Bakery

Mars purchases two US facilities, expands its snack portfolio

By Deniz Ataman

Global snack maker Mars expands its snack production with the purchase of a new $237m baking facility for Nature’s Bakery in Salt Lake City, Utah, and a Chicago-based Global Research and Development Hub that will focus on chocolate and nuts testing and...

Image source: ELAVI

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

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