In its latest report, ‘Branded Packaged Produce and Salads’, the market researcher says data from consumer surveys shows that “purchasers of bagged/packaged salads tend to have health concerns and live a healthier lifestyle than does the population as a whole. They are also more likely to be on the cutting edge when it comes to trying new foods and new diet options.
“These consumers are also more likely than the average consumer to be willing to pay more when there health is a matter of concern.”
The protein craze is influencing the bagged salad market
Meanwhile, the protein craze is also influencing the bagged salad market, with many firms adding protein-rich foods to packaged bowl salads from traditional favorites such as chicken, turkey, eggs, cheese and smoked meats; to chia, black beans, chickpeas, walnuts, peanuts, pistachios, almonds, pumpkin seeds, quinoa, and edamame, says the report.
Kale - the superfood of the moment - is also being added to more salad bowls, along with other ingredients consumers may be less familiar with, such as Wasabi arugula, Soba noodles, brown sugar-coated pumpkin seeds, and bok choy, adds the report, which also notes a rise in southwestern-style and Asian-style salads.
“Salads with upscale, gourmet positioning represent another trend. Salad bowls are the product type most apt to reflect this sentiment; Ready Pac says its Bistro Bowls are comparable to fare found in gourmet restaurants.”