CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW

The Good Bean: ‘We want to make bean nutrition accessible, delicious and affordable’

Loading the player...

If pulse-based snacks (made with beans, peas, chickpeas, or lentils) were seen as niche, ‘natural,’ products a few years ago, they are firmly in the mainstream in 2017, says the CEO of one firm on a mission to make beans “accessible, delicious and affordable.”

Speaking to FoodNavigator-USA at the Winter Fancy Food Show, where Berkeley-based snack brand The Good Bean unveiled its new crispy favas and peas, Sarah Wallace said: “I really don’t think that consumers are suspicious [of bean-based snacks] anymore.

“I will tell you that when we first started out, there was a lot of education and on-ramping to do in terms of consumer awareness, but now it seems that consumers get chickpeas, they understand hummus and as we broaden the portfolio… we’re educating consumers and bringing them on board with other types of beans and peas.

“But you know everybody knows green peas from wasabi peas so it’s just one step forward from that,” said Wallace, who cut her CPG teeth by working on high-profile snack brands including Luna, PopChips and thinkThin before co-founding The Good Bean with former Pixar animator Suzanne Slatcher in 2010 – the same year Beanitos arrived on the scene.

Accessible flavors, accessible price points, and accessible packaging design

She added: “Our goal is to provide better healthier snacks for everyone, not just to the elite natural foods consumer, or the specialty consumer, but to everyone. We want to make beans and bean nutrition as accessible, as delicious, and as affordable as possible. So that’s through accessible flavors, accessible price points, and accessible packaging design.

“We just want to make sure we’re not intimidating anybody that can have an opportunity for a better snacking experience by offering them something too esoteric.”

What are the emerging trends in snacks?

From sprouted mung beans to Japanese-inspired onigiri, the snacks market is a hotbed of innovation. But what’s next?

Hear from Peeled Snacks, Dang Foods, Field Trip Jerky, Protes and board advisor and guru Brad Barnhorn at our FREE-to-attend online Snacking Innovation Summit on Feb 15.

Bean snacks aren't just for natural and specialty channels or consumers

The latest product launch from the company - which debuted with roasted chickpea snacks and expanded into chips and bars - is crispy favas and peas, which are roasted with coconut oil, said Wallace.

“They are a nice complement to our roasted chickpeas, which are more crunchy… whereas the favas and-peas have a more crispy, light, chip-like texture.”

She added: “We’re using fava beans and green peas, which are a great source of protein, so you get 7g of protein per 28g serving.

“People are looking for better sources of plant protein in their snacks, and what better source of plant protein than beans? They are simple, accessible, and good for everybody.”

What better source of plant protein than beans?

Asked how retailers viewed the pulse-based snacking opportunity, she said: “I don’t know that retailers necessarily look at bean snacks as being a particular category in itself, but retailers and consumers are both looking at plant protein in snacks.”

Greener than many other sources of protein thanks to their ability to lock in nitrogen from the air into the soil, beans are replacing or supplementing rice, corn and potatoes in many snacks as formulators look to boost fiber and protein, and marketers tap into their gluten-free and non-GMO credentials, added Wallace.

"We are growing significantly year on year… and getting more mainstream acceptance and distribution in multiple channels.”

Related News

KRAVE Jerky talks meat snacks at the Fancy Food Show

KRAVE Jerky general manager: It’s our flavors that differentiate us

Trendspotting at the 2017 Winter Fancy Food Show

IN PICTURES: Trendspotting at the 2017 Winter Fancy Food Show

Rhythm Superfoods talks healthy snacks at the Fancy Food Show

Rhythm Superfoods CEO: 'Our new products will be nutrient dense, shelf-stable and delicious...'

Fruit- and veggie-based snacks perform the best in the produce aisle in conventional retail channels, says Dang Foods

Dang Foods: The next generation of whole food snacks belongs in the produce aisle

Foraging Fox unveils beet ketchup at fancy food show

Beet it: The Foraging Fox offers a new twist on ketchup

Zupa Noma talks drinkable soup at the Fancy Food Show

Are Americans warming to cold soup? It's all about (more) fiber and (less) sugar, says ZÜPA NOMA

Har Rai Singh Khalsa: Dahlicious almond milk products have more protein and a creamier texture than competing products

Dahlicious moves into new territory with almond milk yogurt and kefir

Califia Farms joins plant 'milk' debate at the Fancy Food Show

Califia Farms CEO weighs into plant 'milk' debate: ‘The consumer has never been confused'

That’s It veggie bars could be bigger than fruit bars, says CEO

That’s It CEO: Our veggie bars could be just as big, if not bigger, than our fruit bars

Hfactor taps into Japanese hydrogen-infused water craze

Could molecular hydrogen infused water carve a niche in the functional beverages category?

Cauli-Rice is available in Original, Mediterranean, Spicy Chicken, and Chili Beef flavors

Cauli-Rice unveils low-carb, preservative-free, shelf-stable alternative to pasta, rice: ‘It took us three years to get it right’

PULSE INNOVATION FORUM: The highlights!

Pulse Innovation Forum highlights: Introducing lupini beans, and do we need a ‘Got Milk?’ style campaign for pulses?

The Good Bean unveiled new packaging at the Sweets & Snacks Expo last week

The Good Bean rides bean-based snacking wave in the Year of the Pulse

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.