Social Media

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Soup-to-Nuts Podcast: Driving ecommerce with omnichannel marketing

Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game plan for marketing across channels.

The FoodNavigator-USA 2017 reader survey results

The FoodNavigator-USA reader survey results: ‘We’re in the 3G era... where cost cutting is valued over growth’

Photo: PepsiCo/YouTube

A Tale of Two Campaigns: What food and beverage marketers can learn from Pepsi’s mishap

Photo: iStock/Kerkez

Other generations catching up to Millennials in online grocery shopping, says Clavis Insight report

Still image from this year's Super Bowl spot by Avocados From Mexico. © Avocados From Mexcio

How to ‘win’ with Super Bowl ads in a bristling political climate

Soup-To-Nuts Podcast:marketing potential of home shopping television

Soup-To-Nuts Podcast: The marketing potential of home shopping television

Social Nature’s online micro-influencer marketing model offers updated twist on in-store demos

Social Nature’s online micro-influencer marketing model offers updated twist on in-store demos

Source: Atkins Nutritionals Inc

Atkins’s new campaign breathes life into low-carb diet by linking it to current sugar demonization

'Companies are increasingly looking for ways to connect with their customers,"' said Kappelhof. © iStock/

Health influencers and brand power key to winning consumer hearts and minds

Source: Bolthouse Farms

Bolthouse Farms’ MAIO is the newest product from C-Fresh’s new innovation model

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