Social Media

Other generations catching up to Millennials in online grocery shopping, says Clavis Insight report

Photo: iStock/Kerkez

How can the grocery sector win over more online shoppers? Clavis Insight divided US shoppers into three different general personas, providing a handy view of the online retail landscape.

Still image from this year's Super Bowl spot by Avocados From Mexico. © Avocados From Mexcio

How to ‘win’ with Super Bowl ads in a bristling political climate

Soup-To-Nuts Podcast:marketing potential of home shopping television

Soup-To-Nuts Podcast: The marketing potential of home shopping television

Social Nature’s online micro-influencer marketing model offers updated twist on in-store demos

Social Nature’s online micro-influencer marketing model offers updated twist on in-store demos

Source: Atkins Nutritionals Inc

Atkins’s new campaign breathes life into low-carb diet by linking it to current sugar demonization

'Companies are increasingly looking for ways to connect with their customers,"' said Kappelhof. © iStock/

Health influencers and brand power key to winning consumer hearts and minds

Source: Bolthouse Farms

Bolthouse Farms’ MAIO is the newest product from C-Fresh’s new innovation model

Storytelling, personalization online can boost ecommerce sales

Storytelling and personalization online can boost ecommerce sales, Episerver says

Soup-To-Nuts Podcast: Using food influencers to market products

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

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