10 things food marketers should know about Millennials

By Elaine Watson

26-May-2016 - Last updated on 27-May-2016 at 03:10 GMT

Millennials - people born between 1980 and 2000 - are as diverse and hard to pin down as any group of consumers. But they do have certain things in common when it comes to food shopping, according to market researchers...

10 things food marketers should know about Millennials

1 - Millennials like to use technology while they shop

2 - Millennials believe what they buy is more likely to change society than how they vote

3 - Millennials make spur-of-the-moment food decisions and have less well-stocked pantries

4 - Millennials love to share ... everything

5 - Millennials are your best brand ambassadors

6 - Millennials like retailers that make shopping fun

7 - Millennials like customized products, services and communications

8 - Millennials are serial snackers

9 - A lot of Millennials still live with their parents

10 - Millennials overindex in milk alternatives, sports & energy drinks

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