Natural claims

Soup-To-Nuts Podcast: Key strategies for innovation & renovation from Kraft Heinz

Soup-To-Nuts Podcast: Key strategies for innovation from Kraft Heinz

A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large, legacy companies must acquire or incubate new brands to keep up.

Hint was recently targeted in a lawsuit taking issue with its 'all-natural' claims

Court filings indicate resurgence' in ‘all-natural’ litigation in 2017, but will appropriations bill spur the FDA into action?

Zola offers energy drink focused on hydration, natural flavors

Zola aims to expand the energy drink category with a product that offers hydration, natural flavors

Lemon peels are one of the raw materials for pectin.  Cargill photo.

Growth in low pH beverages creates opportunity for pectin

General Mills' Nature Valley granola bars were the latest to face a '100% natural' lawsuit over the weed killer glyphosate. Pic: ©iStock/Feverpitched

General Mills wins fight to label Nature Valley granola bars as ‘natural’

Tyler Lorenzen, president of Puris,said his company has spent decades breeding peas to yield better tasting protein.  Puris photo.

Consumer demands placing more pressure on flavor, texture of sports nutrition products

Photo: iStock/YelenaYemchuk

Blue California launches fruity, peachy flavor ingredient derived from fermentation

Judge Griesbach: ‘Regardless of how consumer interest is trending, advertisements may not make false or misleading statements of fact.' Picture: Screengrab from Arla's Live Unprocessed rbST ad

Judge orders Arla Foods to halt ‘Live unprocessed’ campaign: ‘Ads create false impression that rbST is something foreign and dangerous’

Food litigation update, Slack fill, Prop 65, glyphosate residues

Food litigation trends: From the future for 'natural,' to slack fill, Prop 65 and glyphosate residues

Plaintiff: 'Reasonable consumers believe that if a cow consumes GMO corn or soy, or is given rbST, then the cow’s end products are not ‘natural.’

Sargento 'natural' cheese under fire in new lawsuit over GMO feed, rbST milk

More Natural claims