Natural claims

CLEAN LABEL 2.0: Natural flavors and preservatives, pesticide residues, and Non-GMO in the spotlight

How far down the supply chain do consumers - and plaintiff's attorneys - expect you to look to prove your 'clean label' credentials?

Think 'clean label' just means ditching ‘artificial’ ingredients and avoiding anything attracting negative press (warranted or otherwise)? Think again. Today, brands are also questioning whether ‘natural’ flavors, preservatives and sweeteners are really ‘clean,’ whether Non-GMO claims should only apply to what's in the final product, and whether pesticide residues – even at trace levels – belong in ‘natural’ or ‘clean label’ foods. So where will this all lead?

Free FoodNavigator-USA webinar explores where next for clean label

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The FoodNavigator-USA 2017 reader survey results

The FoodNavigator-USA reader survey results: ‘We’re in the 3G era... where cost cutting is valued over growth’

Plaintiff: “Reasonable consumers believe that if a cow consumes GMO grass, corn, or soy and then produces milk, the milk is not all natural...'

Dannon attacks ‘daisy-chained’ logic in all-natural lawsuit over GM feed and dairy products

Spindrift sparkling waters contain 5-8% juice and up to 15 calories per 12oz can

Spindrift CEO: 'We have all the makings of a brand that can be disruptive'

More than a coffee alternative, mōCa is a superfood beverage

More than a coffee alternative, mōCa is a superfood beverage that offers health benefits

Photo: iStock

Clean label product launches secure spots in IRI’s ‘Most Successful Brands’ list

Picture: istockphoto-bdspn

New kid on the block explores novel business model for stevia production

Manufacturers navigate greenwashing allegations

Manufacturers walk tightrope between demand for natural products and greenwashing allegations

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