Natural claims

Judge orders Arla Foods to halt ‘Live unprocessed’ campaign: ‘Ads create false impression that rbST is something foreign and dangerous’

Judge Griesbach: ‘Regardless of how consumer interest is trending, advertisements may not make false or misleading statements of fact.' Picture: Screengrab from Arla's Live Unprocessed rbST ad

Arla Foods has been ordered to halt its new $30m ‘Live Unprocessed’ ad campaign – which makes a virtue of using milk from cows that have not been fed the growth hormone rBST - in the wake of legal action* filed by rbST maker Eli Lilly (Elanco).

Food litigation update, Slack fill, Prop 65, glyphosate residues

Food litigation trends: From the future for 'natural,' to slack fill, Prop 65 and glyphosate residues

Plaintiff: 'Reasonable consumers believe that if a cow consumes GMO corn or soy, or is given rbST, then the cow’s end products are not ‘natural.’

Sargento 'natural' cheese under fire in new lawsuit over GMO feed, rbST milk

Hint urges court to stay lawsuit as FDA probes 'natural' claims

Hint Inc urges court to stay propylene glycol lawsuit as FDA ponders ‘natural’ claims

Picture credit: istockphoto/i-frontier

ACI FOOD LAW FORUM: GMO labeling blues, Nutrition Facts delays, daily values and de-fortification, and will the FDA ever nail down natural?

The Maple Guild uses a proprietary steam evaporation process to make ingredients with a lighter maple flavor.  The Maple Guild photo.

Rapidly expanding Vermont syrup maker launches line of 'enhanced' maple waters

Photo: IFIC

US consumers ‘sorely lack’ nutritional literacy, according to IFIC survey

Photo: iStock/PicLeidenschaft

Prova launches natural vanillin alternative Provanil-US7

How far down the supply chain do consumers - and plaintiff's attorneys - expect you to look to prove your 'clean label' credentials?

CLEAN LABEL 2.0: Natural flavors and preservatives, pesticide residues, and Non-GMO in the spotlight

Free FoodNavigator-USA webinar explores where next for clean label

Clean label: What works, what doesn’t, where is it headed, and what are the legal vulnerabilities?

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