Hain: 'Consumers want nutritious food, plant-based protein, fiber, clean labels and convenience'

Hain Celestial's Cultivate Ventures acquires The Better Bean Company

By Elaine Watson

- Last updated on GMT

Hain Celestial's Cultivate Ventures acquires The Better Bean Company

Related tags Chief executive officer

Hain Celestial’s Cultivate Ventures arm has acquired Portland, OR-based The Better Bean Company - which makes prepared beans and bean dips in chilled deli tubs – for an undisclosed sum.

Founded in 2010 by the father and daughter team of Keith and Hannah Kullberg, Better Bean​ is “well-suited for the Cultivate Ventures portfolio given our focus on the perimeter of the store with our BluePrint functional beverages, Yves Veggie Cuisine vegetarian offerings and Health Valley refrigerated soup products,” ​said Beena Goldenberg, CEO of Cultivate Ventures and Hain Celestial Canada.

"We expect to catapult Better Bean's growth by leveraging Hain Celestial's strength in sales, distribution, marketing and brand building, which should allow more consumers to experience Better Beans,​" said Keith Kullberg, Founder and Chief Executive Officer of Better Bean.  

Better Bean's products are sold in around 1,400 stores in 44 states today including Whole Foods Market and The Fresh Market.

Launched in 2016, Cultivate Ventures has three aims:

  • To invest in the company's smaller brands in high potential categories such as SunSpire chocolates and DeBoles pasta by “giving them a dedicated, creative focus for refresh and relaunch.”
  • To incubate small acquisitions until they reach the scale for Hain’s core platforms.
  • To invest in health and wellness concepts, products and technology.

Brands that form part of the unit generated revenues of c.$70m in fiscal 2016, and include:

  • BluePrint ​cold-pressed juices and functional beverages.
  • DeBoles​ pastas.
  • GG Unique Fiber​ crackers.
  • SunSpire ​confectionery line.
  • Tilda ​basmati rice.
  • Yves Veggie Cuisine ​meat-free products.

Read our recent interview with Hannah Kullberg HERE​.

Related news

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars