FOOD VISION USA 2016... THE TRAILBLAZERS: Afineur taps into fermented trend with ultra-smooth cultured coffee

Loading the player...

Afineur – one of three winners in this year's trailblazers challenge at Food Vision USA – reckons microbes can transform the flavor and nutrition of a host of agricultural products, starting with coffee.  

Afineur’s first product – a gourmet ‘cultured’ coffee in which bitter notes have been eliminated by microbes during a controlled fermentation process – was developed after co-founders Camille Delebecque and Sophie Deterre screened thousands of naturally-occurring microbes and identified five that in combination, ‘eat’ away unwanted bitter notes in green arabica coffee beans during a two-day fermentation process.

After roasting - a process that kills off all the microbes - the coffee beans are less astringent, less bitter, and more aromatic, such that consumers who can’t stomach coffee at all due to its bitter notes could enjoy it, while coffee drinkers who currently add milk or sugar to make their morning cup of Joe more palatable could ditch both, Delebecque told FoodNavigator-USA editor Elaine Watson at Food Vision USA in Chicago last month.

While there may well be mass market potential for smoother coffee, Afineur's initial target audience is foodies, wine drinkers, tea lovers and coffee enthusiasts looking for premium new products, plus aficionados looking for something more ethical – and affordable – than the famed kopi luwak , a super-premium coffee made from coffee cherries that have passed through the digestive tract of Asian civet cats, during which time the beans (the seeds inside coffee fruits) are fermented by bacteria in the animal’s gut, says Delebecque.

“It’s really the start of a journey; coffee is just the beginning. We are setting up a foundation platform to improve all kinds of food products, so we're looking at flavor, nutrition, protein content, and [eliminating] allergens."

Trailblazers is a new initiative at Food Vision USA designed to celebrate early stage food & beverage companies that are bringing something genuinely new to the table from a formulation, sourcing, branding, marketing or business model perspective.

The three winners in 2016 - Afineur, Hippeas and Shaka Tea - were selected by the editorial team and got to present their innovations to our expert panel on stage at the conference (Seth Goldman, founder of Honest Tea and executive chairman of Beyond Meat; John Haugen, general manager of General Mills’ venture fund, 301 INC; Jason Starr, head of funds at online investment platform, CircleUp; Jon Sebastiani, founder and CEO of the venture fund and consumer brands incubator, Sonoma Brands (and founder of KRAVE Jerky).

WATCH OUR VIDEOS WITH THE OTHER TWO TRAILBLAZERS:

The eight runners up – who also wowed us with their innovative products – are: Pure Growth Organic Brami , American Ostrich Farms Willow Cup , Levels , Once Upon a Farm , Kenya Purple Tea , and Oh Yes Foods!

We'll be launching the initiative again in 2017, so keep your eye on the Food Vision USA website for updates...

The music is courtesy of Accelerated Ideas.   

Related News

FOOD VISION USA 2016 TRAILBLAZERS: Shaka Tea

FOOD VISION USA 2016... THE TRAILBLAZERS: Shaka Tea puts māmaki on the map, 'We're building an authentically Hawaiian brand'

FOOD VISION USA 2016 TRAILBLAZERS: Hippeas carves out new territory

FOOD VISION USA 2016... THE TRAILBLAZERS: Hippeas carves out new territory in snacks, 'What really gives me confidence is the level of consumer engagement'

And the flavor of the year is... CUCUMBER

Firmenich’s flavor of the year is... CUCUMBER: ‘It adds a touch of sophistication to otherwise simple products’

Are you a European food and beverage start-up hungry for success? Apply for our Trailblazer competition and put your company centre-stage. © iStock/BrianAJackson

Put your innovative start-up centre-stage at Food Vision 2017

© iStock/Rawpixel Ltd

Trailblazers: Sustainable hummus, barista-style superfood tea & healthy noodles win innovation award

FOOD VISION USA 2017.. Are you an innovation trailblazer?

Are you an innovation trailblazer? Then take center stage at FOOD VISION USA 2017

Hippeas chickpea puffs have 3g fiber and 4g protein per single serve 1oz bag

‘Unprecedented traction’ of Hippeas attracts Leonardo DiCaprio, Strand Equity Partners

Hippeas, Shaka Tea, Afineur to take center stage at FOOD VISION USA as our 2016 trailblazers

Hippeas, Shaka Tea, Afineur to take center stage at FOOD VISION USA as our 2016 trailblazers

Afineur ‘cultured coffee’ boasts “extremely low bitterness with shining fruity, floral, and chocolaty notes.”

Cultured coffee… the beginning of a new fermented foods revolution?

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.