Taste test Friday: Consumers embrace New Pop’s nostalgia but are unsure of high sugar content
By Elizabeth Crawford10-Mar-2017
Last updated on 10-Mar-2017 at 06:27 GMT
New Pop seeks to set itself apart in the highly popular but also crowded ready-to-eat popcorn category by offering a “skinless” option that is sweet and free from the snack’s traditional trappings of oil, butter and salt. But will consumers view these changes to the iconic snack as a plus or minus?