Energy drinks and shots

Experts weigh in on what the next ‘it’ beverage will be as sales for the once all supreme soda slow

Experts weigh in on what the next ‘it’ beverage will  be as sales for the once all supreme soda slow

For years, carbonated soft drinks were the go-to choice for Americans to quench their thirst and boost their energy, but in recent years the category has begun to falter – creating an opening for a bevy of innovative beverage brands to emerge, according to industry research. 

Source: iStock

Ag Committee weighs whether SNAP should pay for sugary drinks

The energy drinks market is evolving as its core audience has matured and brands are expanding their marketing platforms. ©iStock/Elisanth_

The energy drinks market is maturing - and so should brands’ marketing strategies, says XYIENCE

Kuli Kuli's moringa superfood shot line. Source: Kuli Kuli

Kellogg's eighteen94 leads $4.25m funding round in moringa superfood start-up Kuli Kuli

Source: iStock

Tea sales climb steadily on product development, emergence of tea houses & innovative marketing

Source: E. Crawford

Yaupon Brothers American Tea are bringing back an almost forgotten native beverage

Beverage trends at BevNET Live, personalization to probiotics

Beverage trendwatching at BevNET Live.. from personalization to probiotics

Source: iStock

Energy drinks are in the spotlight again after man develops acute hepatitis after excessive consumption

Source: Bomb Coffee

BOMB Coffee’s ‘super caffeinated’ blend aims to help America’s armed forces

Source: E. Crawford

Zevia expands beyond soda with cocktail mixers, sparkling water & energy drinks

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