Energy drinks and shots

Ag Committee weighs whether SNAP should pay for sugary drinks

Source: iStock

Prohibiting the purchase of sugar-sweetened beverages and other “unhealthy” foods and beverages with SNAP benefits, also known as food stamps, likely would not discourage their consumption, but would be costly and difficult for retailers to implement, industry stakeholders argued on Capitol Hill last week. 

The energy drinks market is evolving as its core audience has matured and brands are expanding their marketing platforms. ©iStock/Elisanth_

The energy drinks market is maturing - and so should brands’ marketing strategies, says XYIENCE

Kuli Kuli's moringa superfood shot line. Source: Kuli Kuli

Kellogg's eighteen94 leads $4.25m funding round in moringa superfood start-up Kuli Kuli

Source: iStock

Tea sales climb steadily on product development, emergence of tea houses & innovative marketing

Source: E. Crawford

Yaupon Brothers American Tea are bringing back an almost forgotten native beverage

Beverage trends at BevNET Live, personalization to probiotics

Beverage trendwatching at BevNET Live.. from personalization to probiotics

Source: iStock

Energy drinks are in the spotlight again after man develops acute hepatitis after excessive consumption

Source: Bomb Coffee

BOMB Coffee’s ‘super caffeinated’ blend aims to help America’s armed forces

Source: E. Crawford

Zevia expands beyond soda with cocktail mixers, sparkling water & energy drinks

How drinking Pickle Juice alleviates cramps & speeds recovery

The science behind the folklore: How drinking Pickle Juice alleviates cramps & speeds recovery

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