US researchers develop vending machine technology to help improve snack habits

Scientist have developed a new vending machine technology that delays dispensing snacks, giving consumer's time to choose healthier options. Pic: ©iStock/kasto80

Scientists discovered that delaying access to high-calorie snacks in vending machines can potentially shift people’s choices to purchase healthier options – and developed a technology to do just that.

Having to wait for something makes it less desirable, claimed Dr Brad Appelhans, clinical psychologist at the Rush University Prevention Center in Chicago, Illinois.

I want it… now!

“Research shows that humans strongly prefer immediate gratification, and this preference influences choices and behavior in daily life,” he said.

“We wanted to see if we could use this preference for immediate gratification to improve people’s vending machine snack choices.”

The researchers developed the DISC (Delays to Improve Snack Choices) system that employs a “delay” bar, separating healthier snacks from less nutritious options. 

When a consumer selects what is deemed a less healthy snack, the system begins a 25-second time delay before the vending machine releases the product.

Less healthy snacks are placed in the top half of a vending machine that get caught on a platform. Healthier snacks are stocked at the bottom of the machine, avoiding the platform.

What makes a snack healthy?

The researchers categorized a snack as healthy when it meets five of seven criteria:

  • Less than 250 calories per serving
  • 35% or fewer calories from fat
  • Less than 350mg of sodium per serving
  • No trans fats
  • Less than 5% of daily value of saturated fat per serving
  • More than 1 gram of dietary fiber per serving
  • Less than 10 grams of added sugar per serving

Vending machines fitted with the patented DISC system feature a decal informing consumers they would be in for a short wait if they opted for less nutritious treats. The machines also display a “delivery countdown” to allow people to change their snack choice.

The vending machine boom

The researcher’s findings, presented at the Society of Behavioral Medicine’s Annual Meeting & Scientific Sessions at the end of March, reported the delay yielded a 2-5% increase in the proportion of total purchases from healthy snacks, but did not harm total sales volume or vending revenue.

“Vending machines are conveniently located, have a broad reach and are the most prevalent source of high-calorie, nutrient-poor foods in the US,” said Appelhans.

“They are not going anywhere any time soon, so this new vending machine system could be an effective and financially viable strategy that can shift individuals’ choices towards healthier options.”

Related News

Photo: monkeybusinessimages/iStock

Millennials are aging, what’s driving their snack purchase decisions now?

Brooklyn-based Green Mustache thinks up fun ways to snack on greens

Brooklyn-based Green Mustache thinks up fun ways to snack on greens

Consumers are seeking healthier components in snack foods, including protein, fiber and whole grains. Pic: ©iStock/Yulia Davidovich

Healthy snacks might see unhealthy American diet as an opportunity, Mintel suggests

Vital Health Foods has developed a range of healthy snacks for on-the-move. Pic: Vital Health Foods

South African Vital Health Foods evolves into healthy snacking

Consumers want all things natural, earthy, unaffected and unpretentious when it comes to snacking. Pic: ©iStock/AlexPro9500

Healthy super snacking in fine fettle, reports Innova

The increase in health awareness is exerting a significant influence on the US bakery sector. Pic: ©iStock/leekris

Future of US bakery and snacks driven by healthy indulgence, say analysts

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.