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Eating alone is the new norm, says Hartman Group: ‘The numbers are nothing short of revelatory’

45% of lunches are solitary experiences, says Hartman Group

Eating alone is the new normal, says Hartman Group in an article exploring the changing dynamics of meal times as Americans increasingly abandon sit-down ‘family meals’ in favor of more ad hoc eating behavior and continuous snacking.

The numbers around eating alone are nothing short of revelatory,” adds Hartman Group, noting that 53% of breakfasts, 45% of lunches and 24% of dinners are eaten alone, making solitary eating “a normal part of modern life.”

 As household sizes are getting smaller, meanwhile, “mealtime ritual is harder to sustain interest in,” adds Hartman Group, which stresses that eating alone is not necessarily a miserable and joyless experience, but something many consumers take great pleasure in.

The top reasons consumers use alone eating is to recharge and indulge in ‘me time’… Another common development is the household where on many occasions everybody eats alone…"

The pantry and kitchen serve as a sort of 24-hour commissary 

“Part of this is driven by so-called ‘hectic’ schedules and the increasing fragmentation of daily life, but in many other cases this happens simply by choice.

"The pantry and kitchen serve as a sort of 24-hour commissary for all to access at will, save for the rare and special occasions during which all gather to eat collectively.

“Rather than marketing to family occasions and iconic meals of the past, new opportunity spaces exist to market to the vast number of adults who are increasingly eating alone.”

Read the full article HERE. 

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Comments (1)

Jose Ramirez - 22 Apr 2016 | 05:06


It is pathetic how we so lightly follow destructive trends WITHOUT EVEN STOPPING TO THINK AND QUESTION about the consequences, much less how can we change things. Family is the foundation of a humane civilization and we so thoughtlessly and happily seem to be willing to destroy it!! PATHETIC AND CRIMINAL!!

22-Apr-2016 at 05:06 GMT

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