In Brazil, less is more: Two thirds want to eat less sugar

Photo: iStock/Eric Vega

A whopping 65% of a representative sample of Brazilian consumers, representing the world’s fifth most populous country, said they wanted to have less sugar in their diets.

This was based on the responses of 1,013 Brazilian consumers, mainly from urban areas, who were surveyed by UK-based Leatherhead Food Research. For comparison, sugar reduction also led the dietary habit change wish list of US consumers asked the same question, though only at 48%.

By looking at the other top responses among Brazilian respondents, who were asked to describe what dietary changes they tried to make in the past 12 months, it can be inferred that ‘less is more’ is a philosophy Brazilians are trying to incorporate in their eating habits.

In second place is ‘eating less meat’ with 34%, followed by ‘drinking less alcohol’ with 33% (which tied with ‘cooking more with raw ingredients.’)

Pessimistic economic outlook in Brazil

Leatherhead’s survey results reflect findings in Mintel’s 2017 Global Food & Drink Trends report, which indicated that 25% of Brazilian consumers who eat meat claimed that they are eating the same or less met compared to 12 months ago, and are now eating more protein from other sources.

A third (33%) said they wanted to cook more with raw ingredients, with only 19% saying they have been eating out of the home more.

In terms of staying healthy, 39% of the Leatherhead survey’s respondents said that ‘it is expensive to change my eating and/or drinking habits,’ though 64% felt that their dietary habit change plans have been successful.

Related News

Picture: istockphoto Yuri de Mesquita Bar

SPOTLIGHT ON BRAZIL: ‘Big CPG brands are changing their mindset’

Picture courtesy of the Whole Grains Council

SPOTLIGHT ON BRAZIL: Whole grain labeling… Should Brazil follow US or European criteria?

Cashew-based milk brand A tal da Castanha has a simple, clean label

SPOTLIGHT ON BRAZIL Plant-based foods, beverages: 'We're sensing a tremendous business opportunity,' says GFI

Marcia Pires, polymer science researcher, Braskem.

Braskem packaging changes color if a product is unfit for consumption

Latin American regulation harmonization bodes well for food importation prospects, consultant says

Latin American regulation harmonization bodes well for food importation prospects, consultant says

Olam Cocoa serves a variety of applications, including chocolate confectionery, biscuits and bakery.

Olam Cocoa unveils US innovation center

Rice-based enzyme will bring gluten-free bread to the next level, says DSM

Rice-based enzyme will bring gluten-free bread to the next level, says DSM

The refreshment sector, including ice cream, continues to do well for Unilever, which released its Q1 financial report this week.

Ice cream doing well as Unilever shows Q1 growth

The WSJ recently broke the news that Mondelēz has partnered with a Chicago-based headhunter to look for a new CEO to replace Irene Rosenfeld.  Photo: ©iStock/Jirsak

Mondelēz and Bazooka Candy announce North America leadership changes

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.