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Chobani moves beyond Greek with Smooth launch: 'We're a yogurt company, not a Greek yogurt company'

Chobani Smooth hits stores this month (MSRP $1.79 for a 2-pack) and is available in peach, strawberry, vanilla, blueberry, and black cherry flavors

Chobani – which disrupted the US dairy category a decade ago with its Greek yogurt – is now aiming to do the same in the non-Greek segment with the launch of Chobani Smooth, a low fat, mild-tasting blended fruit yogurt with twice the protein, 25% less sugar and a cleaner label than other leading brands.

Food Innovation Forum in assoc with FOOD VISION USA

What’s the secret to developing winning food and beverage products (and can 'Big Food' still innovate)?

Dean Foods buys Uncle Matt's Organic for undisclosed sum

Dean Foods buys Uncle Matt's: 'It further underscores our commitment to the organic space'

Bai makes enhanced water, carbonated flavored water, coconut water and ready-to-drink teas.

Ben Weiss leaves Bai Brands; Lain Hancock to take over: 'This is the culmination of an amazing journey'

Ooshma Garg: 'The direct to consumer food delivery industry is going to have many multi-billion dollar winners in the next few years'

Gobble founder: 'We are one of the most lean, capital efficient companies in the meal kit market today'

SmashMallow flavors include Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float

SmashMallow approaching run rate of $25m in 6-12 months, predicts CEO: 'It’s growing exponentially faster than KRAVE'

Grainful: Oats, not just for breakfast...

Grainful closes $3.3m financing round as Americans embrace savory oats

Ex KeVita exec Bryan Crowley joins Soylent as president

Soylent ticks ‘health, nutrition, sustainability and disruptive innovation’ boxes, says new president Bryan Crowley

Conagra Brands' new CIO Mindy Simon will be based in Omaha, Nebraska

Conagra Brands appoints new CIO, remains silent over Pinnacle Foods rumors

Chef’d talks meal kits, customer acquisition costs and Campbell Soup

Chef’d CEO: ‘Our customer acquisition costs are about a tenth of what the competitive set is paying’

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