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AQUAhydrate targets 'everyday warriors' as premium pH segment continues to grow

AQUAhydrate is privately owned by a multinational group of investors including Ron Burkle, Mark Wahlberg, and Sean Combs. Picture: AQUAhydrate

Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking out more premium products and aspirational brands in the bottled water set.

Explosive growth: Sun Basket increased its employee count from 100 to 700 in 2016

Sun Basket raises $15m: 'Our goal is become America's favorite way to make healthy organic meals'

The snacking innovation summit is now available on demand

Snacking Innovation Summit trend-watching: Mini-meals, tapas-style eating, and hero SKUs

Kettle & Fire (Bone Broth Co) co-founders Justin and Nick Mares (left to right)

Bone broth sales more than tripled in 2016, albeit off a very small base

In a still from the new Sparkling ICE ad campaign, a teenage boy creeps into the house after a late night, and is challenged by his parents - and the family dog, who have been inhaling helium from balloons...

Sparkling ICE unveils $37m ad campaign, queries soda tax inconsistencies: 'It's a mess'

Miyoko’s Kitchen raises $6m in series B financing round

Say vegan cheese! Miyoko’s Kitchen raises $6m in series B financing round

Jerry Bello on Pasta Chips, snacking trends, placement

From edgy to mainstream: Finding the sweet spot in the snacks market

KRAVE Jerky talks meat snacks at the Fancy Food Show

KRAVE Jerky general manager: It’s our flavors that differentiate us

Where next for snacks? FoodNavigator-USA's Snacking Innovation Summit

The FoodNavigator-USA Snacking Innovation Summit: Have you registered yet?

Visible? Visceral? Memorable?

What's the secret to good packaging design?

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