“A good example is Skinny Cow Chocolate with Fudge Cones, where we’ve replaced modified maltodextrin and mono-diglycerides with tapioca starch and pectin, ingredients you might find in home kitchens,” a spokesperson for Skinny Cow told FoodNavigator-USA.
The ice cream brand joins other brands under Nestlé, such as Stouffer’s, in taking a ‘kitchen cupboard’ approach to satisfy the clean-label demands of today’s consumer. Also nixed from Skinny Cow’s are all artificial flavors and colors.
The reformulation isn’t just about taking things out, the company is putting something new in, or rather, "on"—Skinny Cow stated in a release that it will no longer source milk from cows treated with the hormone rBST, a call-out that is likely to appear on pack.
‘Free from’ drives ice cream category growth, says Packaged Facts
Hormone-free is an in-demand claim, from meat sales to dairy products. In fact, according to a recent report by Packaged Facts, packaged frozen treats with ‘free-from’ callouts are leading the way for the entire category, with popular tags being non-GMO, gluten-free, and hormone-free.
"Individual preferences and expectations are always evolving and now, more than ever, consumers are looking for quality ingredients in the foods they purchase,” said Kevin George, Director of Marketing, Snacks Portfolio at Nestle Dreyer's Ice Cream.
“Over the past 23 years, Skinny Cow has developed indulgent products and treats – and this year the brand is delighted to announce that it has updated its recipes to incorporate delicious ingredients you can feel good about, without changing the flavors our fans love," he added.