News in brief

Breakfast in America: Goodbye cold cereal, hello hot cereal, breakfast sandwiches

Nielsen data on what America eats for breakfast

As we head into the weekend, here are some facts and figures on what Americans eat for breakfast compiled by Nielsen:

1 - Retail sales of ready-to-eat cold cereal have been declining at a compound annual growth rate (CAGR) of 1.5% for the past five years.

2 - Sales of hot cereals rose 3.5% in the first half of 2014 vs the same period in 2013.

3 - Sales of granola and yogurt bars have been growing at a CAGR of nearly 4% for the past five years.

4 - Sales of frozen waffles, pancakes and French toast have been growing at 4.5% (CAGR) over the past five years and now represent a $1.2bn category.

5 - Packaged breakfast meals, breakfast sausage and in-store bakery goods made CAGR gains of 6.4%, 5.3% and 4.1%, respectively in the past five years.

6 - The deli breakfast category has experienced the most growth, driven by the strength and popularity of the breakfast sandwich. This $104.7m category has grown at a 7.9% CAGR over the past five years.

7 - Egg sales are up 7.4% so far this year, with branded eggs experiencing double-digit sales growth.

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Click on the links below for more on breakfast trends:

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