FoodNavigator-USA (FNU) caught up with Gabriel Poblet Maristany, the entrepreneur behind NUWI ancient-grain-powered drinkable snacks, to find out why he thinks he can beat the odds.
THE PRODUCT: NUWI drinkable snacks have a thick texture like yogurt, and combine purified water with quinoa flour, agave nectar, fruit juice concentrate/vegetable purees, and natural flavors.
Packaged in 283ml glass bottles and available in four fruit/sweet variants (apple, banana, strawberry, blueberry), and three savory variants (carrots & ginger, split peas, tomato), each NUWI snack contains 150-215 kcals, 3-9g protein, and 3-6g fiber.
The snacks, which were first launched in 2013, are now sold in 250+ stores in the New York Metropolitan area including Whole Foods Market, independent organic & natural retailers, delis, cafes, and offices.
FNU: Most new products fail. How can you beat the odds?