News in brief

General Mills unlocks secret to keeping protein bits crunchy in moist fruity snacks

General Mills unlocks secret to keeping protein bits crunchy in moist fruity snacks

General Mills - which has just unveiled a host of new protein-packed product launches -  is seeking to patent a way of ensuring certain protein particulates can be incorporated into snacks containing moist fruit pastes but stay crunchy.

In the patent application, filed in December 2012 and published on June 5, 2014, General Mills says that unless snacks containing fruit pastes are consumed rapidly, “excessive moisture from the food base will migrate into the protein particulates, thereby changing the entire consistency and texture of the food product”.

In some applications, this might be acceptable, it says. “However, in accordance with the invention, it is actually desired to provide crunchy protein particulates and maintain the crunchy nature of the protein particulates for extended periods of time.”

To tackle the problem, General Mills has developed a syrup coating (from honey, maple, tapioca, agave, brown rice, date or sorghum) for non-dairy and non-soy protein particulates (eg pea protein) in snack products that ensures they retain a crunchy texture over a 10-month shelf-life.

Click HERE for full details.

Click HEREto read about General Mills' latest product launches, which include: Cheerios Protein cereal with soy protein, new EDGE with protein cereal (in Canada only), and Cascadian Farm protein granola with pea protein. 

Related News

"Though protein may suggest muscle building to a bodybuilder, fullness to a weight manager, energy to office worker, or blood sugar control to a person with diabetes, the one commonality is that all these benefits are positive. Not too many nutrients can stake that claim.”

Protein: the bridge to fitness for the rest of us

Gen Mills: Annie's deal 'will significantly expand our presence in the US branded organic and natural foods industry, where sales have been growing at a 12% compound rate over the last 10 years'

General Mills to acquire Annie’s in $820m deal to expand natural & organics portfolio

Scores of products launched at the recent Expo West show made protein claims

6% of US food & beverage launches made protein claims in year to March 31, says Innova

Cheerios Protein to hit mainstream: 'Protein is a significant opportunity in cereal,' says marketing head at Big G Cereals

General Mills: Soy protein Cheerios hold mainstream appeal

Protein was a hot trend at the recent Natural Products Expo West trade show in Anaheim

More than half of US adults say they want more protein in their diets, says NPD Group

Despite their confusion over how much they need and what the health benefits are, consumers’ positive nutrition association with protein translates to increased momentum for packaged foods and beverages that cue “protein.”

Macho yogurt, nuts & eco-eating: why there’s still growth in protein

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.