Four months into their US launch (and just two months into production), the makers of Co Yo, an indulgent coconut cream yogurt alternative sweetened with stevia, think they’ve hit the sweet spot where special diets and the “new” health consciousness meet.
“There are so many people now that want to be dairy-free; a lot of people are doing the paleo diet. And you can’t ignore the growth in coconut products in the food industry. People are seeing that it’s got all those good health benefits,” said Co Yo CEO Ian Johnson, who with his partner and co-CEO Chuck Waghorne has the exclusive license to produce and sell Australia-born Co Yo in the US. “We came across this product and thought, wow, it is unique to the marketplace.”