Chobani teams up with McDonald's to offer Greek yogurt-fueled smoothies and parfaits in SoCal
The products are part of McDonald’s Simple Delights menu, which provides more balanced options for customers, said the fast food giant, which is also rolling out new breakfast bowls as part of the offer.
“McDonald’s breakfast bowls and Chobani Greek yogurt offerings will stretch the range of fast food options, inviting customers to eat more foods when pressed for time,” said Clay Paschen III, McDonald’s owner/operator and President of the McDonald’s Operators’ Association of Southern California.
"We’ve always believed in democratizing better food and McDonald’s is a really powerful partner for us to do that with,” said Peter McGuinness, chief marketing and brand officer at Chobani, who said Chobani branding would be on restaurant menus, signage and point of sale materials.
While Chobani initially focused on the food retail channel, it has also started to build a sizeable business in the foodservice market through tie ups with schools, colleges/universities and foodservice giants such as Compass Group.
Said McGuinness: "We've invested in a lot of capabilities and people in foodservice and this really fits in with our strategic priorities, so we want to play more actively in this space going forward.
"Our mission is to make better food for more people, food that’s delicious, nutritious, natural and affordable. So working with an iconic brand like McDonald's with such an unbelievable geographical footprint is very exciting for us."
