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Barnana unveils its latest innovation: banana brittle

Barnana unveils its latest innovation: banana brittle

Banana-fueled brand Barnana has broken new ground in the snack category for a second time with the launch of organic Banana Brittle, a new snack made from ‘upcycled’ bananas (that would otherwise go to waste).

The snack (SRP $4.99/3.5oz bag) – which will debut at Expo West this week and roll out to retailers including Whole Foods Market on April 1 – comes in four flavor varieties: Gingersnap, peanut butter, chocolate, and toasted coconut.

The ingredients vary according to the flavor, but the #1 ingredient is organic bananas, while most recipes also include organic gluten free oat flour, coconut palm sugar, coconut oil, almond flour, and cassava starch.

Barnana, which recently raised $5.3m to support its rapid growth (click HERE), is the brainchild of Caue Suplicy, a triathlete who used to snack on partially dehydrated bananas when he was growing up in Brazil, and later hooked up with Matt Clifford and Nik Ingersoll in 2010 to take the concept to the US market.

Banana brittle utilizes a different technology (and a new co-packer) that delivers a different eating experience to Barnana’s original dense, chewy snacks, he said. “We have always wanted to create something crunchy that was unlike any other crunchy banana product and twice as delicious, now we have.”

Check out the new snack at the Barnana booth (#5075) at the Natural Products Expo West Show this week.

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