Consumers want tooth-friendly confectionery treats
27-Jul-2016 | PDF file - by CargillDownload PDF Now!
Zerose® erythritol – a zero-calorie, natural bulk sweetener – is an excellent option to not only reduce sugar in confectionery products but also to promote good oral health! It is non-cariogenic, and has been clinically shown to offer Better Tooth Protection™ than other polyols. But do consumers care? Yes! In a proprietary research study, consumers showed strong appeal, purchase intent and switching potential for confectionery products made with the benefits of Zerose® erythritol. Download our infographic for more info!