Proteins

Whole30 certification helps brands boost exposure, sales and shelf space

Whole30 certification helps brands boost exposure, sales, shelf space

Certifying a product as approved by the popular Whole30 diet is a “pretty intensive” process, according to the diet’s co-creator, but for the few and proud that make the cut, the licensing deal can provide exposure to a fiercely loyal consumer base, boost sales significantly and help secure shelf space in competitive categories.

SmashMallow flavors include Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float

SmashMallow approaching run rate of $25m in 6-12 months, predicts CEO: 'It’s growing exponentially faster than KRAVE'

'Lidvolution' gives Sunwarrior edge in protein powder category

'Lidvolution' gives Sunwarrior competitive edge in crowded protein powder category

Salt of the Earth lowers sodium in trending meat alternative products

Salt of the Earth lowers sodium in trending meat alternative products

Your guide to IFT 2017: From clean meat to cannabis edibles

Your guide to IFT 2017: From clean meat and cannabis edibles to space farming

The European Court of Justice says if it's not from an animal, it can't be called milk. And yogurt, cheese, or any other dairy-derived product names are protected, too. Pic: ©iStock/byheaven

European Court of Justice says purely plant-based products can’t use dairy names

Biena's chocolate covered roasted chickpeas have 130-140 calories, 4g of protein and 4g of fiber per 28g serving

Biena raises $3.75m to fuel chickpea snacks empire; unveils plan to 'reinvent what a chocolate snack can be'

'GoCleanLabel certified' scheme rolls out, but what does it mean?

'GoCleanLabel certified' scheme rolls out, but what does it mean?

Judge: 'The FDA should at the very least have the opportunity to decide whether it will address the issue'

Court stays Whitewave almondmilk lawsuit: 'Whether plant-based 'milk' should be deemed an 'imitation' fits squarely within the FDA’s authority

'Oat is a unique cereal due to its relatively high protein content and distinct protein composition compared to other cereals,' write the authors.  © iStock/Skorpion1

Enzymes key to improving plant-protein stability, study finds

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