Reaching the New Snack Consumer: Giving Snack Products Trend Appeal with Flavor, Nutrition, and Clean Labels

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Today’s snack consumer isn’t satisfied with the standard flavors and ingredients of the past—the traditional granola bars and trail mixes. Instead, consumers now look for healthy, clean label applications with intriguing, culinary flavors. These consumer demands present snack brands with a variety of challenges, from creating flavors that will draw interest to formulating with previously unfamiliar ingredients. These challenges apply whether your company is one of the increasing number starting up a new snack line, or one seeking to innovate within your existing line.

 

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